Kudos to The Huffington Post for flying the “Inappropriate Kids Toys” flag loud and proud last week. Includes some brand new material, seamlessly blended with some old favourites.
French company Dim Dom has launched a service to rent out toys aimed at kids under five years old – like toy trucks, dolls, and even baby mobiles – on a short-term or subscription basis.
Interesting concept but the “short-term” model troubles me somewhat… “Here you go Junior, I got you a shiny new toy truck. Don’t get too attached though, it’s going back on Friday!”
[via Springwise.com]
Posted by luke | Posted in Advertising | Posted on 30-09-2009
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The Health Promotion Switzerland foundation came up with this creative campaign to raise awareness of the issue of childhood obesity.
Stickers with the headline “Every Fifth Child is Overweight” were placed on distinctively adapted pieces of furniture and cycles, which were placed around Switzerland’s towns and cities.
A Tricycle, Bicycle and school chair, all with super-sized seats, were created to illustrate the issue.