In this print ad campaign by Dentsu South America, images of “drunken” toddlers are used to sell chocolates infused with Jack Daniel’s Whiskey.

Check out this gallery of photos from an adandoned doll factory in Spain.

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Rather controversial ad from McDonalds in Germany but I can’t help but love the concept.

I utterly love the new LEGO ‘Build Together’ TV campaign. It captures the beauty of LEGO, putting creativity and imagination at the forefront. Enjoy

Two things high on my ‘loathsome things’ list, combined. Dog apparel + Geek Wars

French homegoods retailer IDM commissioned local street theater company Royal de Luxe to design a giant fork stabbing an automobile outside of their Nantes, France showroom.

According to the sign shown in the video, the short-term piece is named AMUSE GUEULE which roughly translates in English to “tidbit” or “appetizer” and was used to announce the introduction of IDM’s new Bulthaup kitchen line.

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Beachward Ho! (Jun, 1950)

Deferred gratification and delayed gratification denote a person’s ability to wait in order to obtain something that he or she wants. This intellectual attribute is also called impulse control, will power, self control, and “low” time preference, in economics. Hence, in formal accounting terms, an investor should calculate the net present value of future rewards, and defer near-term rewards of lesser value. Sociologically, good impulse control is considered a positive personality trait, which psychologist Daniel Goleman indicated as an important component trait of emotional intelligence. Moreover, people who lack the psychological trait of being able to delay gratification are said to require instant gratification and might suffer poor impulse control. The Stanford Marshmallow Experiment (1972) indicates that good impulse control might be psychologically important for academic achievement and for success in adult life. Research also indicates that animals do not defer gratification, but instead apply hyperbolic discounting, so, the intellectual problem of delayed gratification is philosophically fundamental to human nature.

The psychoanalytic term impulse control derives from the Freudian psychology theory of personality (Id, Ego, Super-ego), wherein, the id is the pleasure principle, the ego is the reality principle, and the super-ego is the morality principle. The purpose of the ego is to satisfy the needs of the Id, whilst respecting the needs of other people. Accordingly, a person who is unable to delay gratification might possess an imbalanced psychic apparatus wherein the id cannot be controlled by the ego and the super-ego.

To test the theory of a person’s ability to delay gratification, the Stanford Marshmallow Experiment (1972), conducted by Prof. Walter Mischel, at Stanford University, California, studied a group of four-year-old children, each of whom was given one marshmallow, but promised two on condition that he or she wait twenty minutes, before eating the first marshmallow. Some children were able to wait the twenty minutes, and some were unable to wait. Furthermore, the university researchers then studied the developmental progress of each participant child into adolescence, and reported that children able to delay gratification (wait) were psychologically better adjusted, more dependable persons, and, as high school students, scored significantly greater grades in the collegiate Scholastic Aptitude Test. More recently, the study Fetal Alcohol Syndrome: Developmental Characteristics and Directions for further Research (1994) reported that children afflicted with fetal alcohol syndrome (FAS) are less able to delay gratification; indicating, perhaps, that poor impulse control might originate biologically, in the brain.

Further research, white papers and references can be found here

Or, if you prefer, here’s a really funny video to illustrate…

[via ignitermedia.com]

This book is very much “doing the rounds” at the moment. At first glance it appears to be a spoof, work-of-Photoshop, or indeed just a gimmick. On closer inspection, however, it is in fact an inspired tongue-in-cheek bedtime book for parents.

The book has soared to the top of Amazon’s bestseller chart a month before publication.

Want it? Go the F**k to Sleep